Advertising and Media

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India is projected to be the second fastest growing advertising market in Asia, topped only by China. Even digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015. Whereas, Media is also a sunrise sector which is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9 per cent year-on-year to reach Rs 196,400 crore (US$ 29.11 billion)by 2019). The industry has been largely driven by increasing digitization and higher internet usage over the last decade.

Internet has almost become a mainstream media for business as well as entertainment for most of the people.

Industry faces lot of inherent challenges like violation of Intellectual Property Right (IPR) as well as duplication due to easy access over digital media. Also due to the dynamics of technological innovations, the talent pool in the country is stressed and facing obsolescence. The industry is always on a spree to hire top brass talent in the areas of Innovation / Creativity, Technology and Planning.